Freemium is a business model and marketing tactic that has proven incredibly successful in lots of online spheres. Just a few well-known businesses employing the tactic include Spotify, YouTube, LinkedIn, Dropbox, Hulu, and parts of Google. In the past decade, hundreds of multimillion-dollar businesses have reached the highest heights using this marketing tactic. The word “freemium” is a mash-up of the words “free” and “premium” and dutifully does, in practice, combine the two. Services and

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