Eminem is looking for some respect on his name ... he recently filed to cancel a trademark of an Australian beach brand that's targeting American shores. The Real Slim Shady has it out for an Aussie company that sells beach umbrellas and swim ... a label called Swim Shady. According to documents filed in the U.S. Patent and Trademark Office and obtained by TMZ, Eminem wants to protect the name of his diabolical rap alter-ego and avoid brand confusion. The filing alleges the "Without Me" rapper