Summary Fashion giant H&M plans to create 30 digital clones of its models this year. The models would own the rights to their "digital twins" and be paid for each use. The initiative has sparked backlash from industry workers worried about job displacement. Labor activist Sara Ziff expressed concerns about consent and compensation for models. Other brands like Levi's and Mango have already explored AI-generated models in campaigns. This summary was AI-generated and reviewed by CNN editors. CNN