Spanish cinema hits Cannes with momentum. Now comes the market test: turning festival attention into sales deals. After one of Spain’s strongest Cannes festival selections in years, the country’s sales agents arrive with stronger talking points, but also a tougher market to convince. February’s European Film Market in Berlin offered a first market take: Buyers are active but cautious, selective and increasingly unwilling to move without proof that a film can travel; genre is moving faster, name