UTA Indie Sales Head Rena Ronson Dishes on Decades of Market Disruption, AI’s Impact on the Industry and Her Sacred Cannes Tradition
Entertainment
Tracking the movements and insights of film sales agents – especially in the indie market – is about as inside baseball as it gets in Hollywood. They are hardline negotiators, wining and dining, cajoling and haggling to get filmmakers and producers the best deal possible. Those agents also happen to be some of the most press-averse figures in the industry (it’s always about the client). But Variety managed to pin down Rena Ronson , who has led UTA ’s premium indie sales outfit for almost
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