In this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny’s insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering. Note: In