President of NFL Players Inc. Matt Curtin sat down with Forbes at Media Row at Super Bowl 60 to discuss the for-profit monetization of group licensing opportunities for professional football players. He also talks about how the for-profit arm serves as a strategic investor to build player wealth, managing over 300 activations during Super Bowl week while protecting player intellectual property. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with