Some of the most groundbreaking ideas in on-demand mobility were born far from major tech centres. The work of Maksim Belonogov falls into this category. Beginning in the early 2000s in Siberia, he and his business partner developed a Maxim technology that turned local ride dispatching into a repeatable, program-driven process. What started as Belonogov Maksim’s engineering experiment in a regional town became one of the world’s earliest examples of decentralised coordination in everyday