Mediawan Pictures boss Elisabeth d’Arvieu said that the decision to relocate its distribution business from Paris to London – headed up by former All3Media International exec Sally Habbershaw – was part of a new strategy to move “the gravity center of our international sales activity” to the U.K. The news came just a month after Brad Pitt’s production company Plan B, in which Mediawan acquired a majority stake three years ago, announced they were opening a London office led by “Baby Reindeer”