Mike Tyson's Super Bowl Ad Tried To Fat-Shame America — Here's Why It Won't Work

Teona Gherasim

Health experts say MAHA's ad oversimplifies a complicated issue and is loaded with shaming language that can cause unintended harm. A black and white close-up of former heavyweight champion Mike Tyson opens up a Super Bowl commercial as he looks mournfully into the distance, recounting the death of his sister Denise at 25, which he attributes to obesity. The 30-second spot, funded by the Make America Healthy Again (MAHA) Center , grows increasingly stark from there, cataloguing the health

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