MiniMax Launches All-in-One AI Video Generator Hub at Shanghai Film Festival: ‘Creative Direction and Aesthetic Judgment Must Ultimately Be Left to Humans’

Teona Gherasim

MiniMax has launched Hub, a multimodal AI video generator that consolidates image creation, video, voiceover, music and editing into a single platform. Xu Lüyang, from the product operations department of MiniMax, introduced the tool at the Shanghai International Film Festival . “We used to open one AI tool for images, another for video, then others for voiceover, music, and finally a video editor to piece it all together,” Xu said. “Now, we simply tell Hub our goal in natural language, or drop