As a historian, I’ve studied the major consumer boycotts of history. We can take down ChatGPT and send a powerful signal to Silicon Valley As a historian, I’ve studied the major consumer boycotts of history. We can take down ChatGPT and send a powerful signal to Silicon Valley O penAI, the company behind ChatGPT, is on track to lose $14bn this year. Its market share is collapsing, and its own CEO, Sam Altman, has admitted it “ screwed up ” an element of the product. All it takes to accelerate