Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’ Interactive Experience Beginning With Oscars Trivia (EXCLUSIVE)

Teona Gherasim

Roku is launching a new trivia game-like experience called “ Roklue ,” which will give users an interactive offering for Oscar season with more iterations to come throughout the year — all aimed at spurring them to stream more content. The company describes Roklue as ”a new on-platform game designed to immerse users in the culture of the moment and help them discover new entertainment in an engaging way.” The first edition, “Roklue: Awards Season,” will launch Saturday, March 7, and feature “