Dozens of advertising and media buying executives convened in late April at an event space near the west side of New York City, eager to get a look at what Paramount Skydance had to offer in its first “upfront” market under the control of CEO David Ellison. Attendees sat at long tables, dined on exquisitely prepared meats and fish, and listened to Ellison and actors from the company’s various “Yellowstone” programs talk about the alliances they might build with Madison Avenue. When the showcase

Tag-uri: Advertising