Some West African farmers turn to TikTok as part of agriculture’s changing image
Teona Gherasim
DAKAR, Senegal (AP) — When Senegalese farmer Pape Fall first downloaded TikTok, it was to watch football and funny videos. In the last two years, however, he’s experimented with it to promote his produce and now sells most of it via the platform. A looped video on his TikTok profile shows a pile of cucumbers with slow-paced Senegalese rap playing in the background. A caption reads: “1.5 tonnes, available tomorrow, god willing.” It includes his phone number. Fall is one of millions of farmers in
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