Spotify hits a record 751M monthly users thanks to Wrapped, new free features

Teona Gherasim

Swedish music streaming giant Spotify saw its user numbers peak last quarter, driven by its year-end “Wrapped” campaign, which rounds up stats and listening highlights for users, and new features on its free tier. The company said it saw a record 38 million new users in the fourth quarter, taking its total to 751 million monthly active users, up 11% from a year earlier. Paying subscribers increased by 10% to 290 million in the quarter. Spotify said the “Wrapped” campaign resulted in more than

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