Customers need wildfire protection, and insurers need to find a new way to provide it. For the insurance industry, the threat of massive and profoundly destructive wildfires poses a significant and immediate problem. Big wildfires didn’t become big by insurance standards until 2016, and insurers don’t yet have the tools in place to manage the risk. Size is only part of the problem — size by surprise is the real issue. One solution could be parametric insurance. This niche form of protection has