What does my baby look like at six weeks? When's my due date? When should I book my first midwife appointment? These are just some questions women type into search engines when they find out they're pregnant. For Sammi Claxon, it was no different. Soon after she started searching for answers, algorithms picked up that she was pregnant, and began targeting her with adverts. But when she lost her baby due to a miscarriage, the adverts didn't stop. After her first miscarriage in 2021, Sammi had