CAA is pushing deeper into gaming. Christopher Erb, founder of Tripleclix , a strategic marketing firm specializing in creating connections between consumers, brands, and the video games industry, will join the agency. TripleClix helps advertisers interested in building direct relationships with consumers via gaming. Unders terms of the deal, Erb and his team — 16 people in all — will join CAA Brand Consulting, the company’s marketing agency, which manages more than $5 billion in strategic