In an age where social media can make or break a brand, TikTok Shop is proving to be a game-changer for entrepreneurs. From skyrocketing sales to life-changing career shifts, the platform is helping businesses of all sizes to connect with consumers in ways never seen before. When it first launched in the UK in May 2023, it was met with a fair bit of scepticism as creators felt it was shifting from its tradition of mobile-friendly video content to an e-commerce platform . Some even referred to