£90 for an England World Cup shirt? Time to show Nike the red card
Vremea
The price of the official England World Cup shirt is eye-popping – but fans only have themselves to blame for creating demand, says James Moore , who’ll be buying vintage instead… T here’s a lot that goes into making Nike’s official England 2026 World Cup shirt . There’s the fabric – sorry, high-performance polyester with sweat-wicking technology… – which, by my estimation, might cost, say, £4 a top. Then, there is the stitching and assembly. Maybe add on an extra £2 for that. Finishing?
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