CNN  —  America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13, Duracell — which is owned by Warren Buffett’s Berkshire Hathaway — alleged that Energizer’s new ad campaign falsely states that its Energizer MAX batteries outlast Duracell Power Boost batteries by 10%. The ad’s

Tag-uri: Advertising