Best 30 toys of 2026 unveiled and they're not all for kids - full list
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Toys for grown-ups are among this year’s predicted big sellers amid an ongoing “kidult” phenomenon. Firms such as industry giant Lego have seen booming sales of products with one eye firmly on adults. A growing number of products are tapping into the craze, as people look for ways to switch off from screens or indulge their past time passions. Trade body the British Toy & Hobby Association said the “kidult” category saw sales jump another 10% last year - more than double the 4% for toys for
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