The former electrical engineer turned into a digital fashionista during the pandemic, posting over-the-top outfits and earning the rep as the best-dressed man on TikTok. “I have to balance my artistic interests with the algorithmic interests,” says Kaye. “I have to take certain risks on the artistic side for the sake of performance.” Repped by modeling powerhouse IMG, Kaye’s brand partnerships range from high-end labels like Prada and Ferragamo to massive companies including American Express