Hollywood can breathe a sigh of relief: Generation Z is not only going to the movies, it's driving box office growth. During the pandemic, when theaters shut down and streaming became a dominant force in the media landscape, fears rose that this young cohort would shun the big screen as they matured into more engaged consumers. However, this generation, which ranges from around 14 to 29 years old, is one of the most active moviegoing demographics and attends more films per year than some older