Vanta’s VP of Growth, Emily Boschwitz, joins a16z partner Seema Amble to break down what real innovation with AI looks like inside go-to-market teams today. Moving past the hype, they discuss the tools, workflows, and feedback loops that are actually moving the needle. Touching on everything from personalization engines to attribution models and GPT-driven consistency, Emily shares a front-line view of how enterprise marketing is evolving, and where the biggest opportunities are to build