Can women's sport be commercially successful off the pitch? | BBC News
Ana Maria Rus
Women's sport is again in the spotlight as its meteoric growth continues But off the pitch, can it be successful commercially? The Women's Rugby World Cup is in full swing in England, with more than 300,000 tickets now sold - that's double the previous tournament. Women's football has also just had another hugely successful European championships in Switzerland, with more than 650,000 fans attending. With more money pouring in from TV rights and sponsorship deals, Deloitte’s Zoe Burton explains
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