With a mix of practical consulting and strategic diagnosis, the COMPETITIV executive programme supports companies aiming to strengthen their position in an increasingly unpredictable and competitive economic context. Romania is one of the most industrialised countries in Central and Eastern Europe—but paradoxically, it ranks 27th in the EU in resource productivity and 25th in innovation. Of Romania’s 550,000+ active companies, 99.7% are SMEs. They contribute over half of the country’s gross