Commercial director Jess Coulter of production outlet O Positive Films has signed with Gersh for representation.  Coulter is the only woman to have directed four Super Bowl commercials, and her latest will air Sunday during NBC’s telecast of Super Bowl LX. She also has a background in improv and sketch writing, acting and directing with NYC’s Upright Citizens Brigade and The Pit, along with screenwriting and still photography. Disney Gets Bump From 'Zootopia 2,' 'Avatar: Fire and Ash' and Parks