Twenty-second adverts to fill right half of screens Broadcaster mulling over repeating move for World Cup Twenty-second adverts to fill right half of screens Broadcaster mulling over repeating move for World Cup ITV will screen in-game commercials for the first time during Thursday’s Six Nations Championship opener between France and Ireland at Stade de France. The broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set in each half of every match