This father knows best — when it comes to shopping at Sephora. A New Jersey dad became an unlikely beauty influencer after his daughter started secretly filming him during their trips to Sephora and posting the clips on TikTok. David Rosenblatt of Bergen County, who is now known as “Sephora Dad,” has since been showered with more than 100 PR packages of free products from beauty companies, and has even collaborated with Sephora on multiple brand partnerships. “I still can’t pronounce the brands.