As makeup and fragrance labels gear up for the holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will? As potential customers continue to deprioritise dating, beauty brands like ColourPop, Patrick Ta and Rabanne are going down the anti-Valentine's Day route to woo them. Plus, the most exciting beauty products launched between Jan. 9 and 15.