The Endocrine Society Jul 14 2025 Watching others eat tasty foods may lead to overeating, even in the absence of hunger, according to a new mouse study being presented Monday at ENDO 2025, the Endocrine Society's annual meeting in San Francisco, Calif. This animal model opens the door to developing new treatments that target the brain's reward system to help prevent or reduce overeating. It also supports public health efforts that aim to limit the influence of visual food cues in media and