Sony Outlines Expansion Plans for Peanuts Brand Following $457 Million Acquisition
Ana Maria Rus
Sony Group executives detailed their vision for expanding the Peanuts franchise during the company’s fiscal third-quarter earnings call Thursday, revealing strategies to leverage the iconic IP across music, film and global distribution platforms. Lin Tao, Sony’s chief financial officer and corporate executive officer, described the December acquisition of an 80% stake in Peanuts Worldwide as a cross-segment initiative spanning the company’s music and pictures divisions. The deal, which gives
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