Sports Prediction Market Driving ‘Fan-Less’ Engagement

Ana Maria Rus

Getty The sports prediction market has led to more of a "fan-less" experience, and one more focused on strategic decision-making. One of the most recent trends in the world of wagering is prediction markets . In particular, the sports prediction market is driving the upward trajectory of corporations such as Kalshi and Polymarket. Prediction markets don’t just limit themselves to sports. Users can wager on just about any type of event. For instance, political races, movements in financial