Super Bowl Commercials Face Their Biggest Challenge: Surge in New, Young Crowds Not Interested in Beer Jokes
Ana Maria Rus
Ben Stiller and Benson Boone make for an interesting pair. Are they fascinating enough to grab the attention of what will likely be one of the biggest TV audiences of all time in Super Bowl LX? Instacart bets they will. Stiller is known for years of playing offbeat characters in movies including “Dodgeball,” “There’s Something About Mary” and “Greenberg.” Boone is a hit with a younger crowd that likes his soaring songs and on-stage flips. They will costar in the delivery service’s offbeat new
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