Alun runs Zuko Analytics, a SaaS platform that helps companies figure out why people start to complete forms & checkouts… and then give up halfway through. He’s spent years deep in the weird world of user behavior and conversion data, turning “why did they abandon?” into “oh, that’s why.” At GPeC SUMMITT Bucharest on May 26th he’ll be sharing insights on the key reasons people drop-off from the checkout process and what you can do to avoid losing customers. BR sat down with Alun Lucas, Managing