Sonos has a new rival in town. Bose’s new Lifestyle Collection includes a $299 Lifestyle Ultra Speaker, a $1,099 Lifestyle Ultra Soundbar, and the $899 Ultra Subwoofer, all of which are now available directly from Bose and third-party retailers like Amazon and Best Buy. The $299 Lifestyle Ultra Speaker is essentially Bose’s version of the Sonos Era 100 . It’s available in either black or white from Amazon , Best Buy , and Bose , as well as a $349 beige build that’s currently exclusive to Bose’s