Jeep eyes U.S. comeback following yearslong sales troubles
Andreea Neblea
AUBURN HILLS, Mich. — Jeep is betting Americans still love a good comeback story. It's a mantra that's reverberating through the quintessential SUV brand — from its CEO to a marketing campaign with LL Cool J — following yearslong sales and market share declines that have taken a toll on Jeep and its parent company, Stellantis . "This isn't just a comeback. This is the Jeep brand reclaiming a segment we invented and defined," Jeep CEO Bob Broderdorf said during a recent media event. Jeep has
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