'Not financial advice': How new content creation guidelines could shake up Singapore's finfluencing landscape

Media/Social media

Choosing where to eat or what to buy is not the same as deciding how to invest your savings, says one finfluencer. SINGAPORE: When trading platform Octa wanted to run a marketing campaign in Singapore in 2024, it approached social media influencers to offer sponsored content. Some finance-focused content creators, or finfluencers, ignored or turned down the opportunity because they knew the platform was unregulated and on the Monetary Authority of Singapore’s (MAS) investor alert list – it has