Most women will relate to the misery of inconsistent sizing in high-street shops. A pair of jeans could easily be a size 10 by one brand and a size 14 in another, leaving customers confused and disheartened. It has led to a global deluge of returns, costing fashion retailers an estimated £190bn a year as would-be shoppers wonder what size they're meant to buy from which store. I didn't have to look far to find people experiencing the problem. "I don't trust high-street sizing," one person tells