The Tricky Business of Dupe-Fluencing

Andreea Neblea

Influencers know their audiences want dupes. Fashion brands hate when they share them. This tension speaks to the shifting dynamics in today’s creator economy.

The Tricky Business of Dupe-Fluencing https://www.businessoffashion.com/ - 09:38

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The Tricky Business of Dupe-Fluencing https://www.businessoffashion.com/ - 09:38