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Why Chinese Shoppers Are Choosing Local Luxury Over LVMH

Andreea Neblea

Chinese consumers are losing interest in heritage European and US luxury brands, instead favouring homegrown premium labels for their distinctive Eastern aesthetic.

Why Chinese Shoppers Are Choosing Local Luxury Over LVMH https://www.businessoffashion.com/ - 17.11.2025 16:30

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Why Chinese Shoppers Are Choosing Local Luxury Over LVMH https://www.businessoffashion.com/ - 17.11.2025 16:30
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