From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar. Even as conversations around wellness — including anti-aging, weight loss and general public health — seem to change their tone, many of 2025’s dominant themes look familiar, concentrated in luxury spas, pricey skincare and the pursuit of skinniness. Supplements continue to sell in a variety of ways, from trend-fueled magnesium sprays and