July 21 (UPI) -- The American Athletic Conference has rebranded as the American Conference and will have a lives mascot, an eagle named "Soar," officials announced Monday. "The American has built a brand that differentiates us in a crowded collegiate landscape by establishing and elevating what makes us distinctive," American Conference commissioner Tim Pernetti said in a news release. "This modernization is rooted in who we are and where we're headed. It prioritizes clarity, momentum, and the