How Arizona Has Kept Its Iced Tea 99 Cents | Still Standing | Business Insider

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AriZona Beverages iced tea cans have cost 99¢ since the company was founded more than 30 years ago. But if the price were adjusted for inflation, those cans would be around $2.30 today. The company was founded by Don Vultaggio and John Ferolito in 1992, and back then, the competition was stiff with Snapple leading the market, and other powerful beverage brands launching their own iced teas, like Lipton and Nestea. At the time, these brands were all selling iced tea for around one dollar, but in

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