Consumers may jump on new food trends overnight, but farmers do not have that flexibility when they are faced with limited land, environmental regulations and the challenge of reshaping their land to grow a new crop, which can take months. Drawn to the nutty, creamy flavour of ube cream liqueur, Mr Dylan Yap and his business partners decided to bring it to Singapore in 2024, confident that consumers here would take to the taste of the purple root vegetable.  Ube is a purple yam native to the