Commentary: WhatsApp’s ‘no ads’ promise meets Meta’s reality
Bogdan Hofbauer
Mark Zuckerberg has long been under pressure to monetise WhatsApp, whose user base has soared to more than 3 billion, says Bloomberg Opinion's Parmy Olson. Edition: Singapore Indonesia Asia US/UK LONDON: It’s hard to think of a more extraordinary business deal than Facebook’s US$19 billion acquisition of WhatsApp in February 2014. Its creators were outliers. With a lean staff of just a few dozen people, they had no marketing department, no sign on the door, and had spent zero cents from their
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