Wars are not fought only with bullets and bombs. They are also fought through stories. The Gaza War has shown that in the age of social media, the battle for global perception can be just as consequential as the fight on the ground.Israel's military campaign has devastated Hamas on the battlefield. However, Hamas launched a parallel offensive in the information sphere, and in many ways it was equally effective. From the first hours of the October 7 assault, Hamas ensured that every atrocity,