Mammut, the notorious Swiss brand specializing in gear, footwear and clothing for outdoor sports, rock climbing, mountaineering and winter sports, will open its first Romanian-based brand store in Cluj-Napoca, in the RIVUS mixed-use urban regeneration project developed by IULIUS Company in partnership with Atterbury Europe. The project will be an authentic lifestyle center, developed following consultations with the Cluj community, adding up to a total investment upwards of half billion Euro.